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萝莉少女 is among the founding partners of the Mountain West News Bureau, a collaboration of public media stations that serve the Western states of Colorado, Idaho, Nevada, New Mexico, Utah and Wyoming.

Why a tiny town wants to buy its neighboring ski resort聽

A dad in a short-sleeve T-shirt is helping his daughter, who is standing in the bed of a pickup truck, put on her ski goggles and helmet.
Rachel Cohen
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萝莉少女
Eldora Mountain Resort, shown on a sunny February day, is listed for sale by current owner POWDR. The neighboring town, Nederland, is looking into purchasing it.

It snowed about seven inches overnight at , about 40 minutes outside of Boulder, and in the morning, the flakes are still falling. Rebecca Burns is preparing to hike up on her skis before the lifts start spinning.

鈥淚t's been kind of a dry winter, but we鈥檝e had some good snow the last few days and hopefully some more,鈥 she said. 鈥淪o yeah, it should be a good day.鈥

Like on most winter weekend days, the parking lot is near-full. Eager CU Boulder students pour out of a bus and families gear up for ski lessons. Burns said, despite the bustle, the small resort maintains a local feel. Many Front Range residents come here to escape heavy I-70 traffic.

But the future of the beloved hill is uncertain. The company that owns it, Utah-based POWDR, is putting it up for sale. Burns, who works for a local education nonprofit, has one wish.

鈥淎s long as it's not bought by Vail, that鈥檚 all I really care about,鈥 she said. 鈥淟ike a posh, 鈥榩inkies-out鈥 mountain 鈥 that's not what the locals want around here.鈥

Vail Resorts, also based in Colorado, has gobbled up dozens of ski resorts in the past two decades and now owns more than 40. Along with rival, Alterra Mountain Company, Vail has become the face of a new era in skiing, marked by consolidation, mega-passes and large crowds. Vail and Alterra didn鈥檛 respond to questions about whether they鈥檙e interested in Eldora. There could be other companies in the running.

However, there鈥檚 another, much different buyer raising its hand: Nederland, the neighboring town, just down the hill.

鈥淢embers of our board started asking the question, 鈥榃hat if?'鈥 said Jonathan Cain, the administrator for the town of 1,500, while sitting at his desk in Nederland鈥檚 historic 1874 town hall.

Skiers walk away from the lifts at Eldora Mountain through a crowded parking lot, with a view of the ski mountain on a sunny day in the back.
Rachel Cohen
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萝莉少女
Eldora Mountain, shown on a sunny February day, is listed for sale by current owner POWDR. The neighboring town, Nederland, is looking into purchasing it.

Keeping skiing accessible

Known for its quirky character, Nederland once held a festival dedicated to a long-dead man kept cryogenically frozen in a back shed, aptly titled 鈥淔rozen Dead Guy Days.鈥 A former mining hub, it was revived by musicians and artists during the counterculture movement of the 1960s and 70s.

鈥淚t's always been a place that's been just a little bit different and marches to the beat of its own drummer,鈥 Cain said.

Now, as a gateway to outdoor recreation, local leaders think buying the nearby resort could give the town control over one of its main economic drivers.

鈥淗ow do we retain those legacies of what skiing has always been in Colorado, and make sure it's accessible and affordable for the next generation?鈥 Cain said.

The town's bid to purchase Eldora is considered by some to be a long shot; the estimated its price tag is between $100 million and $200 million. But current resort management said the business is profitable, and Cain sees a big opportunity.

鈥淚t is really important to the people of Nederland that this remains a real community, where real people live, and they raise their kids, and they can work and play in the same places,鈥 he said. 鈥淚 think it ultimately will help us keep Nederland, Nederland.鈥

Running a ski mountain isn鈥檛 easy. There are big-ticket expenses like chairlift maintenance and the uncertainty of snowfall with climate change. Cain, a former ski instructor at a nearby mountain himself, understands the challenges and said experts would be in charge.

The town is looking into the financial feasibility of the arrangement, but it's been invited to submit a final bid.

A mountain that runs a little differently

Working behind the counter in a downtown pizza shop, Steve Trujillo said he鈥檚 skeptical of the town taking over the resort. He doesn't think it will have enough funds to make improvements at Eldora.

A worker stands behind a bar typing on a restaurant's Ipad checkout machine.
Rachel Cohen
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萝莉少女
Steve Trujilo, who works in a pizza shop in Nederland, said he doesn't trust the small-town government to take on the purchase of a ski resort.

We don鈥檛 have the money to have a police station,鈥 he exclaimed. 鈥淲e don鈥檛 have money to have a bank; we don鈥檛 have money for good sidewalks, for good roads. How do we have the money to buy a ski area?鈥

But Cain said the town can swing the purchase despite its tiny tax base. The is that Nederland would buy the mountain through municipal bonds sold on the open market, with potential help from local investors or grants to offset the cost.

The resort would be managed like a self-contained business, and the bonds would be repaid with revenue from Eldora. Cain explained it鈥檚 similar to how cities run wastewater treatment plants or build airports.

Any leftover ski revenue, he said, could be funneled into local projects, like fixing sidewalks or improving infrastructure. The town could build affordable housing for employees, offer childcare and possibly even explore discounted lift tickets for residents.

鈥淥ur dream is just a mountain that runs a little bit differently,鈥 Cain said.

Skiers on a chairlift at Eldora Mountain on a sunny day
Rachel Cohen
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As the ski industry continues to consolidate, local residents or communities are jumping at the chance to purchase ski resorts in a handful of places.

When Michael Childers first heard about Nederland鈥檚 pitch, he said it sounded romantic, if a stretch for the small town. It reminded him of his childhood growing up skiing at mom-and-pop hills in Colorado. Childers, a professor at Colorado State University, wrote a

While small, independent resorts still scatter the West, he said, ownership trends are moving in the opposite direction. He said the push to buy Eldora could be part of a wider reaction against those forces. Local investors over the summer and locals are . Both were also listed for sale by POWDR at the same time as Eldora.

鈥淭he ski area really controls a lot of the industry, a lot of the culture of these places,鈥 Childers said. 鈥淪o, I see this as a reaction against that kind of corporate, mega-resort ownership.鈥

Nederland hopes that buying Eldora could serve as a model for other mountain communities pondering their futures as outdoor recreation hubs. But first, the town needs to make an offer.

Editor's note: This story originally misstated Jonathan Cain's previous role at a nearby mountain; he was a ski instructor, not a ski patroller.

This story was produced by the Mountain West News Bureau, a collaboration between Wyoming Public Media, Nevada Public Radio, Boise State Public Radio in Idaho, KUNR in Nevada, 萝莉少女 in Colorado and KANW in New Mexico, with support from affiliate stations across the region. Funding for the Mountain West News Bureau is provided in part by the .

Rachel Cohen is the Mountain West News Bureau reporter for 萝莉少女. She covers topics most important to the Western region. She spent five years at Boise State Public Radio, where she reported from Twin Falls and the Sun Valley area, and shared stories about the environment and public health.